Did you know that if you publish your own content, use social media and implement email marketing, you can reduce your average cost per lead for your local construction company by more than 60%?
Construction website design can help you get more leads for less.
1. Showcase Your Products Services
Your website showcases your products and services for everyone to see, through photos, videos and more. Explain benefits, compare with other products/services, and show testimonials from happy customers. The more you show, the more new customers you’ll get.
2. Save Costs
By integrating systems and automating certain tasks relevant to your business, your website will actually save you money.
3. Reach a Larger Market
Your website can help you build relationships with referral partners, strategic alliances, affiliates and establish your construction company as a thought leader regionally, nationally and even internationally, opening up opportunities you’ve never dared to think of.
4. Generate (Free) Leads
The overall success of your website is limited only by the amount of time, smarts and effort you put into it. The name of the game is content, and the more of it you have, the more leads your construction website will generate. Think of the internet as television and each website as its own tv show. Without continuous, new “episodes” (content), the search engines (tv guide) stop broadcasting your show on channels related to your show (search engine result pages related to your site). But if you have a smart content strategy, your show will be a hit.
The more popular your show, the more traffic your site is going to get. Unfortunately, too many small business websites have poorly written sales copy, are focused on what they do, not what they can do for the prospect, and don’t engage, entertain and educate the prospect in any way. As a rule, education = conversion. Best construction websites come with professionally-written sales copy focused on customer benefits and establishing you as the expert in your local market.
6. Update Information Quickly
If you haven’t noticed, the world and the marketplace are moving faster than ever. Printing materials have almost become a hazard, not to mention very expensively, and forget about it if they include a typo. Having a website that is easy to edit and update on your own is vital in today’s information economy. Prospects cannot get enough information about the companies they are thinking about doing business with. Give it to them or lose out to competitors who do.
7. 24/7 Sales Tool
In addition to the amount of information they expect, consumers also demand information to be available to them 24/7, 365. Gone are the days of requesting more information. Make a database of the things your prospects and clients ask most and develop a continually updated frequently asked questions page. Create or suggest additional online resources for your products and services and by all means, include testimonials, reviews, recommendations and media mentions of your company to sell your company while you sleep.
8. Control Your Content
Content makes the internet world go round and brings in free leads. The best construction websites act as a hub for all your content and transform your construction company into a virtual media outlet. Once your content is published, it can then be spread around the internet – to social media sites, bookmarking sites, article directories, local and regional media, and other strategic outlets – all leading back to your website.
9. Improve Branding
Branding helps your construction company stand out from the competition, but it can cost a fortune branding through traditional means. With your website, it’s free. Your logo, your sales pitch, and your content combine online to build your brand and scale with your business. Without a website, you may not even exist in the mind of your prospect.
The fact is, Google is the new Yellow Pages and if you don’t have a construction website or professional construction website design, you are losing leads to your competitors.